Progetto 500

Meet Ludovico!

Ludovico is a 500R- Rinnovata (Meaning ""renewed' or ""updated'). Ludovico was built in Milan, Italy in 1973 (47 years old). The Rinnovata, as you see here, was produced between 1972-1975. It was built with a 594cc engine designed by Abarth giving 23bhp and a 4 speed full synchromesh gearbox. The 500R is distinguished by having a horizontal Fiat badge on the front, a round speedometer in black, galvanised steel wheels without hubcaps and rectangular tail lights.

We welcomed Ludovico to the Ashley James Automotive team on the 25th June 2020. The above photos show the condition of the 500R as it arrived on site. As you can see, he needs a little TLC and we can't wait to spruce the Rinnovata up to our high standards.

Follow Our Journey Of Ludovico's Restoration Here ..

Originality Is Everything!

After a little bit of digging, we found the original book pack and service book - With service stamps and the original Main dealer Fiat Keyring!
Ludovico was exported from Milan to Holland in 1972 and was then sold at auction in 2017. The 500R was shipped to the UK with the original engine in bits.

Project In Process:

We've sourced and shipped original parts from Italy for Ludovico's restoration.

A specialist team have tuned his engine and replaced many components including a new fuel tank and handbrake essembly.


Ludovico is undergoing a full body respray to bring him back to life.
Our 1972 Fiat R has been sanded back and masked ready to be primed for its new paint!

Ludovico all freshened up with a new paint and hasn't it made an amazing difference?! We can't believe how great he looks.